Tuesday, March 27, 2007

Show me the burger (27/3/07)

Sorry about long absence...life fell apart and had to reconstitute it, so sorry about that. Back now though! And what a long winter it has been in the land of telly. I was going to make a come-back with a critique of CBB5 but seeing as every two-bit hack under the sun had their say after the whole Anglo-Indian international incident, I didn't bother. For the record though, despite the recuperation of the whole debacle at the moment, it WAS racism. And seemingly no-one except DK and I saw the utter stupidity which motivates Jade's existence in her demonstration of her range of accents to H a couple of days after entering the house*. One of these being her "African" accent - you know, that well known nation in which everyone has the same accent, and 'they' say things like, "Keep your evil eye away from me"? Twat. The others? Jamaican and Irish. Quick, someone get her in the West-End, quick!

The thing that's yanking my chain at the moment is not so much the casual racism as the casual misogyny on telly; the main purveyors, of course, being those hellbound advertisers. It's too obvious to mention Carlsberg and Lynx; those ads are just a hangover from laddism. But laddism is coming back with full force even as we speak. Consider the ad for 'Rustlers' - a burger microwaveable in 60 seconds, which, as a result, could only only be marketed at men. 'If only women were that easy to prepare' - imagines the ad - showing the viewers a bespectacled, covered-up, nervous female entering a bloke's flat (prissy bitch). As the burger revolves inside the microwave, the action is mirrored by the sofa which turns to reveal....wait a minute, what's that?...the same woman with no glasses and sexy black lingerie on! 'YES!!!' screams the advert, 'Let's cut through the crap, lady. The talking, the bonding, the terrifying spectre of emotional attachment. Get your facking kit off, bird!'. Nice, huh? I'm going to keep my eye on this one. The return of the lad in the ad. Very annoying INDEED.

*Ignorance doesn't excuse racism, by the way, it just explains it.

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